Meiji announces centenary chocolate drinks: early launch October 27, wider release in November
Meiji’s announcement was October 20. Early sales are planned for October 27 and all-channel sales for November 10. The brand’s centenary fell on September 13.
IllustrationMeiji announced drinks marking its milk chocolate’s centenary on October 20. The chocolate flavour is planned for selected sales channels on October 27, followed by a nationwide all-channel release with the strawberry flavour on November 10.
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Meiji’s announcement was October 20. Early sales are planned for October 27 and all-channel sales for November 10. The brand’s centenary fell on September 13.
Two stages of availability
According to Meiji’s October 20 announcement, the chocolate drink will launch early at convenience stores nationwide and selected online retailers on October 27. A strawberry chocolate drink will join it for release through all sales channels nationwide on November 10. October 20 is the announcement date, not the launch date.
Two 210ml drinks with a ¥246 suggested price
The two varieties are milk-chocolate-style and white-chocolate-and-strawberry-style drinks. Each contains 210ml and has a suggested retail price of ¥246 including tax. Actual prices and availability should be checked at individual stores. Meiji Milk Chocolate first appeared in 1926 and marked its centenary on September 13 this year.
Sources & further reading
Our own summary based on the public information below.
- 明治公式：ミルクチョコレート100周年、第2弾ドリンク発表 ↗Source publication date: 2026-10-20
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